Hey, I'm Simon.
This is what I have built.

• •World-leading flight-tech platform serving 40M+ users across 75+ markets (GotoGate, Mytrip, FlightNetwork)
• •Conducted large-scale data analysis in Python (Pandas) on billions of flight search events, uncovering performance bottlenecks and anomalous traffic patterns across platforms.
• •Extensively used SQL to extract, join, and structure complex datasets from multiple sources, enabling scalable and reproducible analysis.
• •Built analytical frameworks and detection logic to identify and classify automated bot traffic, substantially improving data quality and search signal integrity.
• •Drove data-backed initiatives that significantly reduced bot-driven search volume, leading to major reductions in Look-to-Book (L2B) ratios and booking-related costs.
• •Designed, built, and maintained Looker dashboards and data models to monitor flight search performance, traffic quality, and key KPIs, used company-wide by product, engineering, and commercial teams.
• •Created clear, stakeholder-facing visualizations translating complex behavioral and performance metrics into actionable insights.
• •Collaborated cross-functionally with data scientists, engineers, and product teams to improve data accuracy, scalability, and reporting reliability.
• •Experimented with AI-driven and agentic approaches to automate analysis, monitoring, and optimization of flight search workflows.
• •Contributed analytical insights toward machine learning–based frameworks aimed at improving search efficiency and operational cost control.

• •Started a furniture restoration business
• •Bought in old & distressed furniture, and renovated them from the ground up
• •Grew a social media following & solid customer base
• •All from my parent's basement in Stockholm

• •Managed daily sales operations, processed transactions, and ensured accurate cash handling and inventory reconciliation.
• •Analyzed customer purchasing behavior to optimize product recommendations and improve in-store marketing strategies.
• •Collaborated with management to refine store layouts, enhancing customer flow and increasing product visibility.
• •Achieved a 16% year-over-year sales increase through improved merchandising and customer engagement initiatives.
• •Awarded Employee of the Year (2021) for exceptional performance in strengthening customer insights and streamlining operational processes.

• •Developed efficient delivery routines by planning routes and organizing orders to ensure on-time service.
• •Managed daily restaurant maintenance, including cleaning, minor repairs, and table preparation to uphold quality standards.
• •Led a team of drivers and restaurant staff during shifts, coordinating deliveries and ensuring accuracy in every order.
• •Promoted to Team Leader for demonstrating reliability, attention to detail, and effective coordination under pressure.

Built an e-commerce business that sold an UV-sanitizer box for phones, together with 3 other partners.

4 week summer internship at one of Sweden's largest property management companies, working with operational and smaller renovations related to shopping malls and office spaces.