Icelandic Rooms
A curated booking experience inspired by Icelandic nature and minimalism.
Icelandic Rooms reimagines the hotel booking experience by blending the raw beauty of Icelandic landscapes with a seamless digital interface. The platform showcases unique accommodations across Iceland, letting travelers discover hidden gems through immersive visuals and intuitive navigation.
Role
Product Designer
Team
2 Designers
Problem
Existing booking platforms present Icelandic accommodations as generic listings, failing to capture the unique character and atmosphere of each property. Travelers struggle to differentiate between options and miss out on distinctive local experiences.
Outcome
A visually immersive booking platform that communicates the atmosphere of each property, resulting in higher engagement and more confident booking decisions.
What We Learned
from Desk Research
We explored trends in travel accommodation and how digital platforms shape booking behavior for unique destinations.
Of travelers say unique accommodation is a key factor in choosing a destination
4,500 global travelers surveyed
(Booking.com Travel Report, 2023)
Prefer visual-first platforms when browsing accommodations
3,200 respondents across Europe
(Phocuswright, 2022)
Would pay more for stays that feel authentic and locally rooted
2,800 leisure travelers
(McKinsey Travel Survey, 2023)
From Ideas to Paper
Bringing Icelandic Rooms to Life
We sketched immersive property cards and map-based navigation flows, exploring how to convey the atmosphere of each location through layout, imagery, and interaction patterns.